New Official Asian Telecommunications Partner

[fraserinbc]

TUNE TALK SIGN AS TELECOMMS PARTNER
Posted on: Sat 21 Jul 2012

QPR are pleased to announce Tune Talk, Malaysia's fastest growing mobile prepaid service, as the Club's 'Official Asian Telecommunications Partner.'

The collaboration between the two brands promises a host of exciting benefits for both Tune Talk's customer base and QPR's fan-base in Asia.

R's fans can look forward to exclusive QPR content such as match highlights, player updates, QPR caller ringback tone (CRBT), the wrecking machine and discounts on exclusive merchandise.

In addition, fans can also enjoy more exclusive football-related packages, such as tickets to matches, flights and accommodation.

Tune Talk CEO, Jason Lo, told http://www.qpr.co.uk: "Tune Talk recognises the potential and growth capabilities of QPR as a Barclays Premier League team. QPR's aspirations and drive align with ours and we're excited to grow with the team.

"QPR has become one of the most exciting teams in the Premier League. We'd like to be part of this moment where a Malaysian-owned team can show true potential and compete with the big boys.

"Just like QPR, we at Tune Talk also have aspirations to be the best and in that sense we hope to align ourselves with this growing brand in Asia and build the community with a host of platforms that will bring the Club closer to new fans in this region."

QPR Chairman, Tony Fernandes, said: "This is an exciting partnership.

"Malaysians are football mad and QPR is Malaysian-owned. The potential for cross-selling across customers is massive, as are the benefits for QPR die-hard fans. We really scored with this collaboration."

www.qpr.co.uk/page/NewsDetail/0,,10373~2855503,00.html

[Macmoish]

First time I Remember seeing the "emphasis" on QPR being "Malaysian-0wned"

[RoryTheRanger]

Well that should rake in quite a bit of money....

[rousdonhoops]

Jul 21, 2012 6:56:01 GMT Macmoish said:

First time I Remember seeing the "emphasis" on WPR being "Malaysian-0wned"

not sure whether alarm bells are ringing or brought a smile to my face

[RoryTheRanger]

That announcement wasn't for us, it was for the fans in Malaysia so I wouldn't worry about the wording.

[luckycharms]

Tune Talk is a subsidiary company under Tune Group, which owns 66% of QPR FC so this is just another cross-marketing opportunity. Tune Talk is still a very young player in the Malaysian telecommunications arena. It's CEO Jason Lo use to be a minor singer song writer and the only reason why Tune Talk exists is because Fernandes is funding it.

[marshbowles10]

This press report did ring 2 alarm bells.

1 That it states a couple of times that we are Malaysian owned. My father would have turned in his grave; he didn't like it when we signed players that weren't from London let alone be owned from quite so far away.

2 Tune is 75% owned by Tony Fernandez so it's more 'eggs in one basket' from a sponsor perpective. Despite the fact that I really found Briatore and Co nasty pieces of work, their sponsors were household names and not all owned by the same organisation. It does worry me that if anything untoward 'happens' and having been a QPR fan for 50 years it ALWAYS happens.....this entire interelated financial strategy is built on sand.

I hope I'm wrong but it does worry me.

[Markqpr]

Jul 21, 2012 7:11:40 GMT rousdonhoops said:

Jul 21, 2012 6:56:01 GMT Macmoish said:

First time I Remember seeing the "emphasis" on WPR being "Malaysian-0wned"

not sure whether alarm bells are ringing or brought a smile to my face

Jul 21, 2012 8:26:04 GMT marshbowles10 said:

This press report did ring 2 alarm bells.

1 That it states a couple of times that we are Malaysian owned. My father would have turned in his grave; he didn't like it when we signed players that weren't from London let alone be owned from quite so far away.

2 Tune is 75% owned by Tony Fernandez so it's more 'eggs in one basket' from a sponsor perpective. Despite the fact that I really found Briatore and Co nasty pieces of work, their sponsors were household names and not all owned by the same organisation. It does worry me that if anything untoward 'happens' and having been a QPR fan for 50 years it ALWAYS happens.....this entire interelated financial strategy is built on sand.

I hope I'm wrong but it does worry me.

We've been 66% Malaysian owned for almost a year now. In terms of the first team it's been pretty fu(king incredible. Why do alarm bells start ringing now? It's just pointing out a reality that we are all aware of in order to generate support in Malaysia during a massive PR campaign out there.

I can't even remember the name of the Asian pharmaceutical company that Briatore sorted thru our 'Global Ambassador' in terms of overseas sponsorship.

I don't see how any of this raises alarm bells. We spin stories to the press in this country and everyone laps it up. We do the same in a foreign country and alarm bells start ringing. Honestly, I find it incredulous.

It's just part of the full package that Fernandes described as his business model not so long ago. Use your Tune Talk connection to book a flight on Air Asia and a room at a Tune Hotel all inclusive with a ticket for a QPR home game in what will probably be the Tune Stadium. It's actually quite reassuring to see it all come together and can only bode well for our future as hopefully we'll be integral to the success of that model.

[obk]

Agree with Mark, no alarm bells from this message. Clearly meant for another market (Malaysia).

[cpr]

Agree entirely, it's not aimed at the UK market, we do not have Tune Talk here. Raising the profile even further in Malaysia and helping to grow the fanbase.

Let's face it, we are hardly going to achieve global domination with only the boys from the bush now are we? ;D