Post by Macmoish on Nov 5, 2011 7:47:49 GMT
I found it interesting. (OF course their current "Low" gates are almost double QPR's highest gate)
Guardian/Stuart James
Aston Villa's crowds are falling and so is the stock of Alex McLeish
An unpopular manager and the harsh economic climate make a Villa ticket easy to give up
"Villa have amazing support. If you hung 11 Villa shirts on a washing line, five thousand fans would turn up to watch them." Those were the words of Tommy Docherty, who formed the impression during his brief spell in charge of Aston Villa that the club's fanbase was so loyal that their faith was almost blind. Fast forward 40 years or so and the swathes of empty seats at Villa Park paint a different picture.
The average league attendance at Villa this season is 32,448, almost 5,000 fewer than last term and close to 8,000 below the 40,000 barrier they broke through three years ago, when Randy Lerner's generous spending and Martin O'Neill's presence as manager fuelled hopes of qualification for the Champions League.
Although a number of other Premier League clubs have seen crowds drop this season – the gates at Blackburn Rovers, Sunderland and Wolverhampton Wanderers (whose figures are a little distorted because of the redevelopment work at Molineux) are down by more than 5% – it is the fall in numbers at Villa Park that is the most alarming. Villa's average attendance in their first five league matches is down 12.8% on last season.
While some may point to unglamorous opponents at home – Blackburn, Wolves, Newcastle United, Wigan Athletic and West Bromwich Albion – two of the five matches have been derbies and when the games are compared like-for-like with the same opponents last season, there is an 11.7% drop, suggesting the decline in attendances is more deep-rooted.
So why is Villa Park three-quarters full? The bleak economic climate, with the West Midlands particularly hard hit, has probably played a part, although Villa's season tickets are among the cheapest in the Premier League. Other possible reasons include the way the team regressed under Gérard Houllier last season and the realisation that the emergence of Manchester City and Tottenham Hotspur, allied to the departure of players such as Ashley Young and Stewart Downing, has forced ambitions to be scaled back. It appears Villa, firmly rooted in mid-table, are drifting along. "The club seems to have lost its purpose at the moment and we need a bit of direction," Dave Woodhall, editor of the Heroes & Villains fanzine, says.
Yet arguably the most significant factor behind the falling attendances has been the controversial decision to recruit Alex McLeish from Birmingham City in the summer. There were protests at the time and the consensus seems to be that a number of supporters have turned their back on Villa because of their disillusionment at the choice of manager.
"A lot of us have thought it's not going to drive us away and you've got to give Alex a chance," says Jonathan Fear, the editor of the Vital Villa fans website. "But there are a larger proportion this time, I've found, who are thinking: 'No, I'm not putting up with this any more because of Alex.' A lot of them protest that it isn't because he's a Bluenose and that it's because they don't like his style of play. But my suspicion is that it's because he's come from Blues and he had just taken them down."
Lerner and Paul Faulkner, the Villa chief executive, accepted that some fans would be sceptical about McLeish's arrival, yet they remain optimistic that attendances will improve, in particular over the next few months, which are traditionally better for getting people through the turnstiles.
Indeed, Villa are hopeful that Saturday's visit of Norwich will produce their biggest crowd of the season and, although the predicted figure of close to 35,000 will be swelled by 3,000 travelling supporters and an open-day at the Villa training ground that included the chance to buy tickets for £10, the club are taking encouragement from the increase in the number of tickets bought on general sale this week.
With about 20,000 season-ticket holders (down from the 26,000 peak of a few years ago), Villa now have a large number of floating supporters; the key is getting them to return on a regular basis. Attendances should certainly increase next month, when Villa host Manchester United, Liverpool and Arsenal. That those three games are being offered as a special package will be seized upon by some as a further sign that tickets are difficult to sell, although it can also be interpreted as evidence of how hard the club are working to come up with ways to fill the stadium.
Villa are also considering other initiatives to put more bums on seats, although both the club and the supporters know that there is only one sure-fire way to get people back. "It's the obvious thing – results," Woodhall says. "You can cut the prices all you like, and I think Villa fans have been a bit spoilt in the past in that respect, because prices have been so cheap, but if a team's not winning, then people won't want to go and watch them. It's as simple as that."
www.guardian.co.uk/football/blog/2011/nov/04/aston-villa-falling-crowds
Guardian/Stuart James
Aston Villa's crowds are falling and so is the stock of Alex McLeish
An unpopular manager and the harsh economic climate make a Villa ticket easy to give up
"Villa have amazing support. If you hung 11 Villa shirts on a washing line, five thousand fans would turn up to watch them." Those were the words of Tommy Docherty, who formed the impression during his brief spell in charge of Aston Villa that the club's fanbase was so loyal that their faith was almost blind. Fast forward 40 years or so and the swathes of empty seats at Villa Park paint a different picture.
The average league attendance at Villa this season is 32,448, almost 5,000 fewer than last term and close to 8,000 below the 40,000 barrier they broke through three years ago, when Randy Lerner's generous spending and Martin O'Neill's presence as manager fuelled hopes of qualification for the Champions League.
Although a number of other Premier League clubs have seen crowds drop this season – the gates at Blackburn Rovers, Sunderland and Wolverhampton Wanderers (whose figures are a little distorted because of the redevelopment work at Molineux) are down by more than 5% – it is the fall in numbers at Villa Park that is the most alarming. Villa's average attendance in their first five league matches is down 12.8% on last season.
While some may point to unglamorous opponents at home – Blackburn, Wolves, Newcastle United, Wigan Athletic and West Bromwich Albion – two of the five matches have been derbies and when the games are compared like-for-like with the same opponents last season, there is an 11.7% drop, suggesting the decline in attendances is more deep-rooted.
So why is Villa Park three-quarters full? The bleak economic climate, with the West Midlands particularly hard hit, has probably played a part, although Villa's season tickets are among the cheapest in the Premier League. Other possible reasons include the way the team regressed under Gérard Houllier last season and the realisation that the emergence of Manchester City and Tottenham Hotspur, allied to the departure of players such as Ashley Young and Stewart Downing, has forced ambitions to be scaled back. It appears Villa, firmly rooted in mid-table, are drifting along. "The club seems to have lost its purpose at the moment and we need a bit of direction," Dave Woodhall, editor of the Heroes & Villains fanzine, says.
Yet arguably the most significant factor behind the falling attendances has been the controversial decision to recruit Alex McLeish from Birmingham City in the summer. There were protests at the time and the consensus seems to be that a number of supporters have turned their back on Villa because of their disillusionment at the choice of manager.
"A lot of us have thought it's not going to drive us away and you've got to give Alex a chance," says Jonathan Fear, the editor of the Vital Villa fans website. "But there are a larger proportion this time, I've found, who are thinking: 'No, I'm not putting up with this any more because of Alex.' A lot of them protest that it isn't because he's a Bluenose and that it's because they don't like his style of play. But my suspicion is that it's because he's come from Blues and he had just taken them down."
Lerner and Paul Faulkner, the Villa chief executive, accepted that some fans would be sceptical about McLeish's arrival, yet they remain optimistic that attendances will improve, in particular over the next few months, which are traditionally better for getting people through the turnstiles.
Indeed, Villa are hopeful that Saturday's visit of Norwich will produce their biggest crowd of the season and, although the predicted figure of close to 35,000 will be swelled by 3,000 travelling supporters and an open-day at the Villa training ground that included the chance to buy tickets for £10, the club are taking encouragement from the increase in the number of tickets bought on general sale this week.
With about 20,000 season-ticket holders (down from the 26,000 peak of a few years ago), Villa now have a large number of floating supporters; the key is getting them to return on a regular basis. Attendances should certainly increase next month, when Villa host Manchester United, Liverpool and Arsenal. That those three games are being offered as a special package will be seized upon by some as a further sign that tickets are difficult to sell, although it can also be interpreted as evidence of how hard the club are working to come up with ways to fill the stadium.
Villa are also considering other initiatives to put more bums on seats, although both the club and the supporters know that there is only one sure-fire way to get people back. "It's the obvious thing – results," Woodhall says. "You can cut the prices all you like, and I think Villa fans have been a bit spoilt in the past in that respect, because prices have been so cheap, but if a team's not winning, then people won't want to go and watch them. It's as simple as that."
www.guardian.co.uk/football/blog/2011/nov/04/aston-villa-falling-crowds