Post by Macmoish on Sept 1, 2011 6:52:30 GMT
Guardian/Owen Gibson
Premier League clubs take risks with new rules in rush for riches
Transfer deadline activity shows that the effect of financial fair play regulations has so far been limited and unpredictable
Two conflicting forces, both emanating from Uefa's tranquil HQ on the banks of Lake Geneva, have been affecting the Premier League's biggest clubs during this transfer window.
On one hand are the new financial fair play rules supposed to usher in a new era of parsimony and restraint. On the other, a desperate fear of missing out on the Champions League, and not only the guaranteed financial windfall (Manchester United banked £53.2m last season) but its importance in the global brand-building arms race that the clubs hope will help them boost revenues and compete in the new FFP landscape.
A cursory glance at the back pages this summer – detailing a longer than ever list of big-money transfer sagas – and the running total of cash spent will indicate that fear of not making the Champions League is winning out over reining in spending.
Overall spend is significantly up on last summer and could even rival the high point of the summer of 2009 when Manchester City's unprecedented spending spree began in earnest. With more than usual spent last January, the overall gross spend for the calendar year may surpass the 2009 figure of £675m.
Gianni Infantino, Uefa's general secretary, was right to point out last week that this was hardly a case of one last splurge before the new break-even rules kick in. Transfer outlay will be amortised over the length of the players' contracts and contract commitments will obviously figure for years to come, so everything spent in this window will have to be accounted for under the new regulations.
But it is also true that clubs who are hauled before Uefa's financial control panel will get some credit for reporting a "positive trend in the annual break-even results", meaning that if clubs feel the need for one last spree it makes sense to do it now. "It's never been as black and white as some people think. Throwing a club out of Europe has always been the ultimate sanction but it is a last resort," said Dan Jones, a partner at the Deloitte Sports Business Group.
"Uefa are taking it seriously, but it's never been as hard and fast. But I think it will have an effect over time – just because something is hard to do, doesn't mean it's the wrong thing to do."
Since first Tottenham Hostpur and then Manchester City shattered the hegemony of the big four, thoughts of parsimony have gone out of the window. The fear is that financial fair play will over time lock in a natural order and that non-qualification will freeze clubs out of the upper echelons. That is what has driven Manchester City, Manchester United, Chelsea and Liverpool to spend this summer and motivated Arsenal's last-ditch trolley dash.
Outside last year's top six, only the very busy Sunderland, Wolverhampton Wanderers, the newly taken-over Queens Park Rangers and - perhaps most eye-catchingly - Stoke City have spent significant sums.
But although the total outlay by English clubs remains large, the overall net spend is down as a result of a swing towards shopping domestically rather than abroad. In 2010 top-flight clubs spent £356m on players of which £99m (28%) went to other English league clubs. In 2011 well over half of total expenditure was on players from other English clubs.
Players such as Jordan Henderson, Phil Jones, Stewart Downing and Ashley Young have moved between Premier League clubs. The promising Connor Wickham and Alex Oxlade-Chamberlain moved from the Football League for big fees. Although there has been an increase in trickle down to the Championship, the majorityof that money has remained within the Premier League.
"It would seem that the Premier League's squad composition rules are beginning to have an affect with a notable increase in investment in young English talent," said Geoff Mesher, a forensic accounting partner in Grant Thornton's Sport Advisory Group. "This has the added benefit of retaining a greater proportion of wealth within English football. However, examples of lower-league clubs being the beneficiaries of such investment are rare."
"Whilst Arsenal plucked Alex Oxlade-Chamberlain from Southampton, the majority of high-value teenagers seem to be with Premier League clubs at an early age meaning the lower-league clubs are, perhaps, not receiving the financial rewards of finding and developing young players that they might have expected in times gone by." The trend has been praised by some, who see it as strengthening the domestic game. It has been driven by a combination of Uefa and Premier League regulations, introduced last summer and requiring every 25-man squad to have eight "home-grown" players as well as allowing an unlimited number of players under 21, and financial logic.
Even at higher prices, the fact that transfer fees can be amortised over the course of a four- or five-year contract and that wages are often lower than overseas alternatives means that buying young and British still makes sense.
One other area where the new Premier League rules introduced last summer, and the looming prospect of FFP, has influenced thinking is in the imperative to trim high-earning fringe players. At Chelsea, Manchester City, Spurs and Liverpool there has been a longstanding ambition to move some of those players off the books.
The new rules have also put an even higher premium on youth. The thinking is threefold: younger players tend to be cheaper in terms of wages, have more resale value and are encouraged under the new rules.
In this window, Premier League clubs have spent more than £130m on players under the age of 21. That compares with £60m in 2010 and just £21m in 2009.
During 2010-11, there was a 28% increase on the previous year in the number of on-pitch appearances by English players under 21. While the overall number of players under 21 went down slightly, from 59 to 55, the number of appearances they made increased from 483 to 616.
And it is not only domestically where big spending continued unabated. "The other thing that's quite noticeable is the pace of spending increasing faster in continental Europe than in England," said Jones, noting the outlay by Qatari-owned Paris St-Germain in particular. "That's a bit of a surprise given the strikes in Italy and Spain this summer."
So the new rules are having some effect – if not always in the way their creators intended – and the most profligate clubs, Manchester City and Chelsea foremost among them, will continue to insist they can balance their books and spend big. Eventually, something will have to give – just not quite yet.
www.guardian.co.uk/football/blog/2011/aug/31/premier-league-clubs-transfer-spending
Premier League clubs take risks with new rules in rush for riches
Transfer deadline activity shows that the effect of financial fair play regulations has so far been limited and unpredictable
Two conflicting forces, both emanating from Uefa's tranquil HQ on the banks of Lake Geneva, have been affecting the Premier League's biggest clubs during this transfer window.
On one hand are the new financial fair play rules supposed to usher in a new era of parsimony and restraint. On the other, a desperate fear of missing out on the Champions League, and not only the guaranteed financial windfall (Manchester United banked £53.2m last season) but its importance in the global brand-building arms race that the clubs hope will help them boost revenues and compete in the new FFP landscape.
A cursory glance at the back pages this summer – detailing a longer than ever list of big-money transfer sagas – and the running total of cash spent will indicate that fear of not making the Champions League is winning out over reining in spending.
Overall spend is significantly up on last summer and could even rival the high point of the summer of 2009 when Manchester City's unprecedented spending spree began in earnest. With more than usual spent last January, the overall gross spend for the calendar year may surpass the 2009 figure of £675m.
Gianni Infantino, Uefa's general secretary, was right to point out last week that this was hardly a case of one last splurge before the new break-even rules kick in. Transfer outlay will be amortised over the length of the players' contracts and contract commitments will obviously figure for years to come, so everything spent in this window will have to be accounted for under the new regulations.
But it is also true that clubs who are hauled before Uefa's financial control panel will get some credit for reporting a "positive trend in the annual break-even results", meaning that if clubs feel the need for one last spree it makes sense to do it now. "It's never been as black and white as some people think. Throwing a club out of Europe has always been the ultimate sanction but it is a last resort," said Dan Jones, a partner at the Deloitte Sports Business Group.
"Uefa are taking it seriously, but it's never been as hard and fast. But I think it will have an effect over time – just because something is hard to do, doesn't mean it's the wrong thing to do."
Since first Tottenham Hostpur and then Manchester City shattered the hegemony of the big four, thoughts of parsimony have gone out of the window. The fear is that financial fair play will over time lock in a natural order and that non-qualification will freeze clubs out of the upper echelons. That is what has driven Manchester City, Manchester United, Chelsea and Liverpool to spend this summer and motivated Arsenal's last-ditch trolley dash.
Outside last year's top six, only the very busy Sunderland, Wolverhampton Wanderers, the newly taken-over Queens Park Rangers and - perhaps most eye-catchingly - Stoke City have spent significant sums.
But although the total outlay by English clubs remains large, the overall net spend is down as a result of a swing towards shopping domestically rather than abroad. In 2010 top-flight clubs spent £356m on players of which £99m (28%) went to other English league clubs. In 2011 well over half of total expenditure was on players from other English clubs.
Players such as Jordan Henderson, Phil Jones, Stewart Downing and Ashley Young have moved between Premier League clubs. The promising Connor Wickham and Alex Oxlade-Chamberlain moved from the Football League for big fees. Although there has been an increase in trickle down to the Championship, the majorityof that money has remained within the Premier League.
"It would seem that the Premier League's squad composition rules are beginning to have an affect with a notable increase in investment in young English talent," said Geoff Mesher, a forensic accounting partner in Grant Thornton's Sport Advisory Group. "This has the added benefit of retaining a greater proportion of wealth within English football. However, examples of lower-league clubs being the beneficiaries of such investment are rare."
"Whilst Arsenal plucked Alex Oxlade-Chamberlain from Southampton, the majority of high-value teenagers seem to be with Premier League clubs at an early age meaning the lower-league clubs are, perhaps, not receiving the financial rewards of finding and developing young players that they might have expected in times gone by." The trend has been praised by some, who see it as strengthening the domestic game. It has been driven by a combination of Uefa and Premier League regulations, introduced last summer and requiring every 25-man squad to have eight "home-grown" players as well as allowing an unlimited number of players under 21, and financial logic.
Even at higher prices, the fact that transfer fees can be amortised over the course of a four- or five-year contract and that wages are often lower than overseas alternatives means that buying young and British still makes sense.
One other area where the new Premier League rules introduced last summer, and the looming prospect of FFP, has influenced thinking is in the imperative to trim high-earning fringe players. At Chelsea, Manchester City, Spurs and Liverpool there has been a longstanding ambition to move some of those players off the books.
The new rules have also put an even higher premium on youth. The thinking is threefold: younger players tend to be cheaper in terms of wages, have more resale value and are encouraged under the new rules.
In this window, Premier League clubs have spent more than £130m on players under the age of 21. That compares with £60m in 2010 and just £21m in 2009.
During 2010-11, there was a 28% increase on the previous year in the number of on-pitch appearances by English players under 21. While the overall number of players under 21 went down slightly, from 59 to 55, the number of appearances they made increased from 483 to 616.
And it is not only domestically where big spending continued unabated. "The other thing that's quite noticeable is the pace of spending increasing faster in continental Europe than in England," said Jones, noting the outlay by Qatari-owned Paris St-Germain in particular. "That's a bit of a surprise given the strikes in Italy and Spain this summer."
So the new rules are having some effect – if not always in the way their creators intended – and the most profligate clubs, Manchester City and Chelsea foremost among them, will continue to insist they can balance their books and spend big. Eventually, something will have to give – just not quite yet.
www.guardian.co.uk/football/blog/2011/aug/31/premier-league-clubs-transfer-spending