Post by QPR Report on Mar 4, 2010 7:25:57 GMT
Guardian/Maria Hyde
Enter the Red Knights: why grassrootsy protests are now a 'Must'
This may go down as a watershed moment in many football fans' increasingly fractious relationships with the people who own their clubs
The intersections of American politics and English football have traditionally been on the rare side, unless you count Tony Crosland dragging Henry Kissinger to a couple of matches in 1976. The good doctor saw Grimsby Town play Gillingham, and Chelsea at home to Wolves, with Crosland vowing to take over the public address system at the latter game to pay lavish tribute to the soon-to-retire US secretary of state. There is, alas, no record of how the Stamford Bridge crowd reacted to a match build-up featuring the foreign secretary lauding this faintly polarising figure over a squeaky Tannoy, but the fact that many of us would prefer even that to listening to Richard Keys is a real testament to Sky's ability to push the envelope.
To the present day, though, and the impressive news that the Manchester United Supporters' Trust (Must) has engaged Blue State Digital, the internet strategy firm which masterminded Barack Obama's ground-breaking online campaign for the White House. For some, it might feel a little early to slap the irksome game-changer label on this development, despite Sunday's green-and-gold Carling Cup protest. But if the arrangement realises its potential, then the last week will go down as a watershed moment in many football fans' increasingly fractious relationships with the people who own their clubs.
Across the political and commercial spectrum, established orders are being rocked by grassrootsy movements who have the power to make life immensely difficult for those previously able to operate regardlessly, and there is no reason why football should not become a powerful example of this. Dissatisfaction with an owner is nothing new, naturally – but Must's decision acknowledges that for all their homespun charm, reactions like raging into a pint or painting the words "GLAZERS GO HOME" on an old sheet will only take you so far.
That Blue State Digital will grow Must's supporter base rapidly seems a gimme – but what was transformational about their management of the Obama campaign was less the number of people signed up, extraordinary though those figures were, and more the way in which they managed to connect, organise and mobilise that community to take real action.
Whether Must's campaign will be the start of English football's Tea Party movement is impossible to call, but it clearly seeks to effect more lasting change than getting Rage Against the Machine to outsell Joe McElderry. Must's long-term aim is nothing less than supporter ownership of Manchester United. Inevitably, the short-term outcome will be far less radical, even if those cringemakingly self-styled Red Knights do somehow mount a successful bid. But in retaining the services of gilt-edged political operators, this group of fans have taken a step which should trouble even the most hard-boiled of owners.
That said, neophobes will be glad that a bit of heritage politics is still being played. Must are planning to talk to Liverpool fans about a joint protest against their respective owners when the sides meet later this month – a striking example of Kissinger's fabled realpolitik, if ever there was one.
Forgive me. When last week I mentioned the demographic which only tunes in to sport for the kiss-and-tells and the apologies, I should obviously have stated that Fleet Street fulfils this unnecessary function better than anyone. And as if by magic, the Bridge/Terry handshake saga became a dry run for what can traditionally be expected during the World Cup, coaxing as it did a whole host of non-sporting commentators to cast Wry Glances at the usually infra dig business of football.
Ideally, come June, these expert interventions will be grouped under the banner "The View From Up Here", with those from whom we can expect to hear more when the tournament begins including the likes of the Evening Standard's Sam Leith, who appeared to think the Chelsea v Man City game had happened at night and seemed wholly unfamiliar with the practice of the club captain leading out two child mascots. My absolute favourite, though, was "body language expert" Judi James, who explained in the Sun that Wayne Bridge declining to shake John Terry's hand was a "rejection".
Thanking you, Judi. I'd had a lot of trouble parsing the gesture, eventually giving up on the conundrum as one for Bletchley Park. Let's hope Judi will be on hand for England's quarter-final exit, to explain that pictures of players weeping great snotty tears is a sign that they would have preferred to advance further in the competition.
www.guardian.co.uk/sport/blog/2010/mar/04/red-knights-fans-protests-manchester-united
Enter the Red Knights: why grassrootsy protests are now a 'Must'
This may go down as a watershed moment in many football fans' increasingly fractious relationships with the people who own their clubs
The intersections of American politics and English football have traditionally been on the rare side, unless you count Tony Crosland dragging Henry Kissinger to a couple of matches in 1976. The good doctor saw Grimsby Town play Gillingham, and Chelsea at home to Wolves, with Crosland vowing to take over the public address system at the latter game to pay lavish tribute to the soon-to-retire US secretary of state. There is, alas, no record of how the Stamford Bridge crowd reacted to a match build-up featuring the foreign secretary lauding this faintly polarising figure over a squeaky Tannoy, but the fact that many of us would prefer even that to listening to Richard Keys is a real testament to Sky's ability to push the envelope.
To the present day, though, and the impressive news that the Manchester United Supporters' Trust (Must) has engaged Blue State Digital, the internet strategy firm which masterminded Barack Obama's ground-breaking online campaign for the White House. For some, it might feel a little early to slap the irksome game-changer label on this development, despite Sunday's green-and-gold Carling Cup protest. But if the arrangement realises its potential, then the last week will go down as a watershed moment in many football fans' increasingly fractious relationships with the people who own their clubs.
Across the political and commercial spectrum, established orders are being rocked by grassrootsy movements who have the power to make life immensely difficult for those previously able to operate regardlessly, and there is no reason why football should not become a powerful example of this. Dissatisfaction with an owner is nothing new, naturally – but Must's decision acknowledges that for all their homespun charm, reactions like raging into a pint or painting the words "GLAZERS GO HOME" on an old sheet will only take you so far.
That Blue State Digital will grow Must's supporter base rapidly seems a gimme – but what was transformational about their management of the Obama campaign was less the number of people signed up, extraordinary though those figures were, and more the way in which they managed to connect, organise and mobilise that community to take real action.
Whether Must's campaign will be the start of English football's Tea Party movement is impossible to call, but it clearly seeks to effect more lasting change than getting Rage Against the Machine to outsell Joe McElderry. Must's long-term aim is nothing less than supporter ownership of Manchester United. Inevitably, the short-term outcome will be far less radical, even if those cringemakingly self-styled Red Knights do somehow mount a successful bid. But in retaining the services of gilt-edged political operators, this group of fans have taken a step which should trouble even the most hard-boiled of owners.
That said, neophobes will be glad that a bit of heritage politics is still being played. Must are planning to talk to Liverpool fans about a joint protest against their respective owners when the sides meet later this month – a striking example of Kissinger's fabled realpolitik, if ever there was one.
Forgive me. When last week I mentioned the demographic which only tunes in to sport for the kiss-and-tells and the apologies, I should obviously have stated that Fleet Street fulfils this unnecessary function better than anyone. And as if by magic, the Bridge/Terry handshake saga became a dry run for what can traditionally be expected during the World Cup, coaxing as it did a whole host of non-sporting commentators to cast Wry Glances at the usually infra dig business of football.
Ideally, come June, these expert interventions will be grouped under the banner "The View From Up Here", with those from whom we can expect to hear more when the tournament begins including the likes of the Evening Standard's Sam Leith, who appeared to think the Chelsea v Man City game had happened at night and seemed wholly unfamiliar with the practice of the club captain leading out two child mascots. My absolute favourite, though, was "body language expert" Judi James, who explained in the Sun that Wayne Bridge declining to shake John Terry's hand was a "rejection".
Thanking you, Judi. I'd had a lot of trouble parsing the gesture, eventually giving up on the conundrum as one for Bletchley Park. Let's hope Judi will be on hand for England's quarter-final exit, to explain that pictures of players weeping great snotty tears is a sign that they would have preferred to advance further in the competition.
www.guardian.co.uk/sport/blog/2010/mar/04/red-knights-fans-protests-manchester-united