Post by QPR Report on Dec 18, 2008 14:00:35 GMT
Guardian -
Barclays sponsorship review could affect Premier League deal• Current agreement runs out at end of 2009–10 season
• Golf, tennis and rugby union could also be affected
Thursday 18 December 2008 12.03 GMT
The Premier League may be in need of a new sponsor in 2010 after Barclays bank announced a review of its worldwide sports deals.
Britain's third largest bank has sponsored the league since 2001 but its current three-year, £65m deal ends at the end of the 2009-10 season.
Libby Chambers, chief marketing officer for Barclays' global retail and commercial banking, said the Premier League sponsorship had raised the bank's profile around the world but that football was not exempt from the review.
"There will be a thorough review of our sponsorships to make sure that we are getting a strong return on investment across the board," Chambers said in an interview with Marketing Week.
The bank agreed in June to sponsor the ATP's season-ending Masters tournament at around £4.5m per year for the next five years. The tournament will move from Shanghai to London in 2009. Barclays also sponsors golf's Scottish Open and Singapore Open, tennis's Dubai Championships and rugby union's Churchill Cup.
Like other banks, Barclays has been hit by the global credit crisis. Its shareholders last month voted in favour of a plan to raise £7bn in a deal that gives Middle Eastern investors a 32% stake in the bank. Barclays opted to raise the money from investors in Abu Dhabi and Qatar rather than take part in a government bailout plan for the banking industry.
Barclays sponsorship review could affect Premier League deal• Current agreement runs out at end of 2009–10 season
• Golf, tennis and rugby union could also be affected
Thursday 18 December 2008 12.03 GMT
The Premier League may be in need of a new sponsor in 2010 after Barclays bank announced a review of its worldwide sports deals.
Britain's third largest bank has sponsored the league since 2001 but its current three-year, £65m deal ends at the end of the 2009-10 season.
Libby Chambers, chief marketing officer for Barclays' global retail and commercial banking, said the Premier League sponsorship had raised the bank's profile around the world but that football was not exempt from the review.
"There will be a thorough review of our sponsorships to make sure that we are getting a strong return on investment across the board," Chambers said in an interview with Marketing Week.
The bank agreed in June to sponsor the ATP's season-ending Masters tournament at around £4.5m per year for the next five years. The tournament will move from Shanghai to London in 2009. Barclays also sponsors golf's Scottish Open and Singapore Open, tennis's Dubai Championships and rugby union's Churchill Cup.
Like other banks, Barclays has been hit by the global credit crisis. Its shareholders last month voted in favour of a plan to raise £7bn in a deal that gives Middle Eastern investors a 32% stake in the bank. Barclays opted to raise the money from investors in Abu Dhabi and Qatar rather than take part in a government bailout plan for the banking industry.
