Post by Macmoish on Jun 13, 2012 6:46:59 GMT
Derby County Official Site
DCFC To Offer 'Demand Based Pricing'
Posted on: Wed 13 Jun 2012
Derby County shall become the first Club in the country to offer 'demand based' pricing for match tickets at its home league fixtures from the start of the 2012-13 season.
Starting from next season the Rams hope to be able to attract new supporters to games through more flexible pricing for home fans, while offering more options for existing fans to visit Pride Park Stadium.
Season ticket holders will continue to be rewarded for their loyalty and commitment, with the Club pledging that the best-priced tickets shall remain enshrined as part of their season ticket package.
The prices of single matchday tickets from next season will now fluctuate dependant on a number of key factors. Ticket prices can change on a daily basis based on real-time market conditions such as team performance, rivalries, day of the week and the weather among other factors - reflecting the demand for tickets. This means that supporters who choose to purchase their individual tickets early will get the best possible pricing deal before any potential fluctuation in prices.
The move to demand pricing will offer greater flexibility and choice to supporters, and is part of the Rams' commitment to continually improve their offering to fans and commercial partners alike.
Derby County have been given the support of the Football League to pioneer this exciting development in England following similar and successful moves by a number of sports clubs across the major sports in North America.
The Rams are teaming up with Digonex, a leader in dynamic pricing technology, to deliver this new technique of supporter participation. The partnership will see Digonex make use of its dynamic pricing services via a connection with Tickets.com to price single match tickets for Derby's 2012-13 season.
At Pride Park, Digonex shall utilise their Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven dynamic pricing system for event ticketing that scientifically changes prices based upon econometric and behavioural principles.
The Rams have already written to all season ticket holders for the 2012-13 season to explain how the partnership will work as well as how their season ticket package is broken down in terms of how much they have paid for specific matches.While demand based pricing shall offer the potential of great single match prices to watch Nigel Clough's men in action, season ticket holders will always have the best deal.
"We are very excited about the positive impact demand based pricing will have on both our attendance and revenue next season," said Derby County's Chief Executive Tom Glick.
"We are confident that SEATS will help us identify the best price for our tickets; allowing us to provide Derby County fans with more price options, flexibility and the best value for their money at Pride Park.
"Ensuring our match tickets are priced appropriately, we believe we will entice new fans to Pride Park as well as offering more options to existing supporters whilst reengaging with those supporters who haven't been able to attend matches at Pride Park as much as they would have wished in the last few years.
"As a Club we are determined to find new and improved ways to make Pride Park an affordable and friendly place to visit and see demand pricing as a positive step."
Digonex view Derby County as part of a wave of forward-thinking sports teams seizing on demand based pricing as a competitive and strategic opportunity to transform their Club's operation.
"We find that focusing on better pricing helps teams engage with fans in a more meaningful way," said Jan Eglen, Ph.D., CEO of Digonex.
"Staying in sync with an ever-changing marketplace is the best way to provide great value to fans while from the Club's perspective helping to drive bums on seats and enhance the matchday atmosphere."
The SEATS integration with Tickets.com will allow Derby to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates.
"We are happy to work with Digonex to provide Derby County and all our football clients with true fan-driven dynamic pricing capability," said Derek Palmer, for Tickets.com.
"Their SEATS platform has provided us with another time-saving, technologically advanced solution for our clients."
Derby fans will be take advantage of the exciting new value prices for the first 12 home fixtures of the 2012-13 npower Championship season when they go on sale in mid-July 2012.
More details will be communicated to supporters in the build-up to tickets going on sale.
www.dcfc.co.uk/page/NewsDetail/0,,10270~2798807,00.html?
Press Release
Derby County Football Club Selects Digonex to Provide Demand Based Pricing for Tickets
Partnership will be first for the npower Championship League and includes integration with Tickets.com to automate price updates
INDIANAPOLIS, June 13, 2012 /PRNewswire/ --
Digonex, a leader in pricing technology, today announced that the Derby County Football Club (DCFC) of the npower Championship League will be utilizing its demand based pricing services via a partnership with Tickets.com to price single match tickets for the 2012/13 season. DCFC will utilize Digonex's Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven fan-driven pricing system for event ticketing that scientifically changes prices based upon econometric and behavioral principles.
Ticket prices can move upward or downward on a daily basis based on real-time market conditions such as team performance, rivalries, day of the week and the weather among other factors.
"We are very excited about the positive impact demand based pricing will have on our attendance and our revenue next season," said John Vicars, VP of Operations for DCFC.
"We are confident that SEATS will help us identify the best price for our tickets allowing us to provide Derby County fans with more price options, flexibility and the best value for their money at Pride Park Stadium."
"Ensuring our match tickets are priced appropriately, we believe will entice new fans to Pride Park as well as offering more options to existing supporters whilst reengaging with those supporters who haven't been able to attend matches at Pride Park Stadium as much as they would have wished in the last few years. As a club we are determined to find new and improved ways to make Pride Park an affordable and friendly place to visit and see demand pricing as a positive step in this direction."
Digonex sees DCFC as part of a wave of forward-thinking sports teams seizing on demand based pricing as a competitive and strategic opportunity to transform their franchises.
"Recognizing the current challenges of the economy worldwide, we know that demand pricing is the fairest system to create a long-term fan-base," said Jan Eglen, Ph.D., CEO of Digonex. "We find that focusing on better pricing helps teams engage fans in a meaningful way. Staying in sync with an ever-changing marketplace is the best way to provide great value to fans while increasing tickets sales."
The SEATS integration with Tickets.com will allow DCFC to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates.
"We are happy to work alongside Digonex to provide Derby County with true fan-driven demand pricing capability," said Derek Palmer, Managing Director / EVP, International for Tickets.com. "We have worked with the company on similar and successful projects in the US and are pleased to be involved in what will be a landmark first in English football. The Digonex SEATS platform continues to provide us with a high quality, time-saving, technologically advanced solution for our clients."
About Digonex
Digonex focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention and maximize revenue. Digonex has been awarded eight patents for its innovative pricing systems. For more information, visit Digonex.com.
About Tickets.com
Tickets.com is a leading provider of fully integrated event ticketing solutions and services for thousands of top arts, entertainment, and sports organisations worldwide. Delivering the latest in ticketing technology, Tickets.com offers the advanced ProVenueX™ ticketing platform, which serves the core of a comprehensive suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience.
A wholly owned subsidiary of MLB Advanced Media, LP, since 2005, Tickets.com is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and internationally in the UK, the Netherlands, Germany and Australia.
For more information please visit uk.provenue.com
All products and company names herein may be trademarks of their respective owners.
www.prnewswire.com/news-releases/derby-county-football-club-selects-digonex-to-provide-demand-based-pricing-for-tickets-158833795.html?
DCFC To Offer 'Demand Based Pricing'
Posted on: Wed 13 Jun 2012
Derby County shall become the first Club in the country to offer 'demand based' pricing for match tickets at its home league fixtures from the start of the 2012-13 season.
Starting from next season the Rams hope to be able to attract new supporters to games through more flexible pricing for home fans, while offering more options for existing fans to visit Pride Park Stadium.
Season ticket holders will continue to be rewarded for their loyalty and commitment, with the Club pledging that the best-priced tickets shall remain enshrined as part of their season ticket package.
The prices of single matchday tickets from next season will now fluctuate dependant on a number of key factors. Ticket prices can change on a daily basis based on real-time market conditions such as team performance, rivalries, day of the week and the weather among other factors - reflecting the demand for tickets. This means that supporters who choose to purchase their individual tickets early will get the best possible pricing deal before any potential fluctuation in prices.
The move to demand pricing will offer greater flexibility and choice to supporters, and is part of the Rams' commitment to continually improve their offering to fans and commercial partners alike.
Derby County have been given the support of the Football League to pioneer this exciting development in England following similar and successful moves by a number of sports clubs across the major sports in North America.
The Rams are teaming up with Digonex, a leader in dynamic pricing technology, to deliver this new technique of supporter participation. The partnership will see Digonex make use of its dynamic pricing services via a connection with Tickets.com to price single match tickets for Derby's 2012-13 season.
At Pride Park, Digonex shall utilise their Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven dynamic pricing system for event ticketing that scientifically changes prices based upon econometric and behavioural principles.
The Rams have already written to all season ticket holders for the 2012-13 season to explain how the partnership will work as well as how their season ticket package is broken down in terms of how much they have paid for specific matches.While demand based pricing shall offer the potential of great single match prices to watch Nigel Clough's men in action, season ticket holders will always have the best deal.
"We are very excited about the positive impact demand based pricing will have on both our attendance and revenue next season," said Derby County's Chief Executive Tom Glick.
"We are confident that SEATS will help us identify the best price for our tickets; allowing us to provide Derby County fans with more price options, flexibility and the best value for their money at Pride Park.
"Ensuring our match tickets are priced appropriately, we believe we will entice new fans to Pride Park as well as offering more options to existing supporters whilst reengaging with those supporters who haven't been able to attend matches at Pride Park as much as they would have wished in the last few years.
"As a Club we are determined to find new and improved ways to make Pride Park an affordable and friendly place to visit and see demand pricing as a positive step."
Digonex view Derby County as part of a wave of forward-thinking sports teams seizing on demand based pricing as a competitive and strategic opportunity to transform their Club's operation.
"We find that focusing on better pricing helps teams engage with fans in a more meaningful way," said Jan Eglen, Ph.D., CEO of Digonex.
"Staying in sync with an ever-changing marketplace is the best way to provide great value to fans while from the Club's perspective helping to drive bums on seats and enhance the matchday atmosphere."
The SEATS integration with Tickets.com will allow Derby to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates.
"We are happy to work with Digonex to provide Derby County and all our football clients with true fan-driven dynamic pricing capability," said Derek Palmer, for Tickets.com.
"Their SEATS platform has provided us with another time-saving, technologically advanced solution for our clients."
Derby fans will be take advantage of the exciting new value prices for the first 12 home fixtures of the 2012-13 npower Championship season when they go on sale in mid-July 2012.
More details will be communicated to supporters in the build-up to tickets going on sale.
www.dcfc.co.uk/page/NewsDetail/0,,10270~2798807,00.html?
Press Release
Derby County Football Club Selects Digonex to Provide Demand Based Pricing for Tickets
Partnership will be first for the npower Championship League and includes integration with Tickets.com to automate price updates
INDIANAPOLIS, June 13, 2012 /PRNewswire/ --
Digonex, a leader in pricing technology, today announced that the Derby County Football Club (DCFC) of the npower Championship League will be utilizing its demand based pricing services via a partnership with Tickets.com to price single match tickets for the 2012/13 season. DCFC will utilize Digonex's Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven fan-driven pricing system for event ticketing that scientifically changes prices based upon econometric and behavioral principles.
Ticket prices can move upward or downward on a daily basis based on real-time market conditions such as team performance, rivalries, day of the week and the weather among other factors.
"We are very excited about the positive impact demand based pricing will have on our attendance and our revenue next season," said John Vicars, VP of Operations for DCFC.
"We are confident that SEATS will help us identify the best price for our tickets allowing us to provide Derby County fans with more price options, flexibility and the best value for their money at Pride Park Stadium."
"Ensuring our match tickets are priced appropriately, we believe will entice new fans to Pride Park as well as offering more options to existing supporters whilst reengaging with those supporters who haven't been able to attend matches at Pride Park Stadium as much as they would have wished in the last few years. As a club we are determined to find new and improved ways to make Pride Park an affordable and friendly place to visit and see demand pricing as a positive step in this direction."
Digonex sees DCFC as part of a wave of forward-thinking sports teams seizing on demand based pricing as a competitive and strategic opportunity to transform their franchises.
"Recognizing the current challenges of the economy worldwide, we know that demand pricing is the fairest system to create a long-term fan-base," said Jan Eglen, Ph.D., CEO of Digonex. "We find that focusing on better pricing helps teams engage fans in a meaningful way. Staying in sync with an ever-changing marketplace is the best way to provide great value to fans while increasing tickets sales."
The SEATS integration with Tickets.com will allow DCFC to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates.
"We are happy to work alongside Digonex to provide Derby County with true fan-driven demand pricing capability," said Derek Palmer, Managing Director / EVP, International for Tickets.com. "We have worked with the company on similar and successful projects in the US and are pleased to be involved in what will be a landmark first in English football. The Digonex SEATS platform continues to provide us with a high quality, time-saving, technologically advanced solution for our clients."
About Digonex
Digonex focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention and maximize revenue. Digonex has been awarded eight patents for its innovative pricing systems. For more information, visit Digonex.com.
About Tickets.com
Tickets.com is a leading provider of fully integrated event ticketing solutions and services for thousands of top arts, entertainment, and sports organisations worldwide. Delivering the latest in ticketing technology, Tickets.com offers the advanced ProVenueX™ ticketing platform, which serves the core of a comprehensive suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience.
A wholly owned subsidiary of MLB Advanced Media, LP, since 2005, Tickets.com is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and internationally in the UK, the Netherlands, Germany and Australia.
For more information please visit uk.provenue.com
All products and company names herein may be trademarks of their respective owners.
www.prnewswire.com/news-releases/derby-county-football-club-selects-digonex-to-provide-demand-based-pricing-for-tickets-158833795.html?