Post by QPR Report on Mar 14, 2010 22:13:42 GMT
BEST MARKETING CAMPAIGN
Posted on: 14.03.2010
Nottingham Forest has won the Perform Best Marketing Campaign award at the 2010 Football League Awards incorporating FourFourTwo's Top 50 Football League Players.
The club received the award for their 'Mixed Family Area' initiative at a gala dinner at Grosvenor House, Park Lane on Sunday evening in front of 900 attendees from clubs, sponsors and the football industry.
Nottingham Forest's 'Mixed Family Area' for their match against Doncaster Rovers in November purposefully integrated home and away fans in a ground-breaking initiative that encouraged families to enjoy football together in a friendly atmosphere. Affordable tickets were an integral part of the campaign to promote families to sit in the mixed home and away family area, with a £25 family ticket, admitting 2 adults and 2 children. Forest ensured the area operated a zero tolerance attitude to bad language, whilst additionally a lounge was used to run activities involving attending families through a local partnership with South Nottingham College. Activities included face painting and Nintendo Wii games.
Doncaster Rovers were able to wholeheartedly support the initiative, and players from both teams attended a signing session before the game. Mascots Robin Hood and Donny Dog took to the field in a mascot race held during the half time interval, and each child went home with a goody bag and a big foam hand, emblazoned with both club logos. The judging panel felt this campaign was a pioneering idea which achieved great coverage and wonderful results. The full allocation of tickets was sold prior to the day and the efforts the club put in ensured the day was a tremendous success.
Best Digital
BEST DIGITAL CONTENT
Posted on: 14.03.2010
Derby County have won the Fleishman-Hillard Best Digital Content award at the 2010 Football League Awards incorporating FourFourTwo's Top 50 Football League Players.
The club received the award at a gala dinner at Grosvenor House, Park Lane on Sunday evening in front of 900 attendees from clubs, sponsors and the football industry.
Over the last 12 months Derby County have focused on the "Rams Player" section of the website with an aim to produce high quality content to drive subscriptions, as well as improved and innovative content. Derby have introduced the policy of 'Rams Player' exclusives, ensuring all major interviews and club announcements are announced first in video format. In addition, 'Rams Player' contains really engaging clips with great features, exclusive access to the first team squad and innovative ideas to show the players in different environments, and 'behind the scenes' information not usually seen, such as player quizzes and a Pot Black Pool Challenge, giving fans what they really want and can't get anywhere else. The judges were tremendously impressed with the slick production of 'Rams Player' and the quality of the features, clearly demonstrating the investment and work the club have put into it.
Posted on: 14.03.2010
Nottingham Forest has won the Perform Best Marketing Campaign award at the 2010 Football League Awards incorporating FourFourTwo's Top 50 Football League Players.
The club received the award for their 'Mixed Family Area' initiative at a gala dinner at Grosvenor House, Park Lane on Sunday evening in front of 900 attendees from clubs, sponsors and the football industry.
Nottingham Forest's 'Mixed Family Area' for their match against Doncaster Rovers in November purposefully integrated home and away fans in a ground-breaking initiative that encouraged families to enjoy football together in a friendly atmosphere. Affordable tickets were an integral part of the campaign to promote families to sit in the mixed home and away family area, with a £25 family ticket, admitting 2 adults and 2 children. Forest ensured the area operated a zero tolerance attitude to bad language, whilst additionally a lounge was used to run activities involving attending families through a local partnership with South Nottingham College. Activities included face painting and Nintendo Wii games.
Doncaster Rovers were able to wholeheartedly support the initiative, and players from both teams attended a signing session before the game. Mascots Robin Hood and Donny Dog took to the field in a mascot race held during the half time interval, and each child went home with a goody bag and a big foam hand, emblazoned with both club logos. The judging panel felt this campaign was a pioneering idea which achieved great coverage and wonderful results. The full allocation of tickets was sold prior to the day and the efforts the club put in ensured the day was a tremendous success.
Best Digital
BEST DIGITAL CONTENT
Posted on: 14.03.2010
Derby County have won the Fleishman-Hillard Best Digital Content award at the 2010 Football League Awards incorporating FourFourTwo's Top 50 Football League Players.
The club received the award at a gala dinner at Grosvenor House, Park Lane on Sunday evening in front of 900 attendees from clubs, sponsors and the football industry.
Over the last 12 months Derby County have focused on the "Rams Player" section of the website with an aim to produce high quality content to drive subscriptions, as well as improved and innovative content. Derby have introduced the policy of 'Rams Player' exclusives, ensuring all major interviews and club announcements are announced first in video format. In addition, 'Rams Player' contains really engaging clips with great features, exclusive access to the first team squad and innovative ideas to show the players in different environments, and 'behind the scenes' information not usually seen, such as player quizzes and a Pot Black Pool Challenge, giving fans what they really want and can't get anywhere else. The judges were tremendously impressed with the slick production of 'Rams Player' and the quality of the features, clearly demonstrating the investment and work the club have put into it.